Flame Heating Spares.

Walk into any branch of Flame Heating Spares, and you’ll see why it’s so successful: friendly and expert staff to help you out, plus brilliant products that are trusted by the trade. Our task? Give Flame’s customers an online experience to match the personality and expertise they’d expect in store.

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Flame website - boiler detail page

Discover what’s broken.
Then start afresh.

The old Flame website was built with templates that no longer served the purpose. The team found the site difficult to update, so there was no accurate stock information. And no way for users to find the best deal. We scrapped everything, and built an e-commerce platform from scratch, designed around the needs of customers, and the business.

Nothing quite like it.

A key aspect of the Flame service is making sure customers find the right boiler, and get everything they need to install it at the same time. No off-the-shelf website could deal with the complexity of building bespoke boiler packs for each customer; we built one just for Flame. There’s nothing quite like it – but then that’s the Flame way.

Integrates with everything.

The advantage of creating an e-commerce platform from scratch is the ability to make sure it integrates with all aspects of the business. So it will do everything from adjusting a delivery date based on real-time stock information, to offering finance options from Divido, the company’s finance provider.

Easy to use, for everyone.

For Flame’s customers, buying a boiler and any replacement parts is easy. And for the team, it’s quick and simple to add products, categories, filters, and lots more to the site. So as the company grows, the site can grow too – helping everyone at Flame stay one step ahead.

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