A 40-strong fleet of vans. Staff uniforms. Supplier registers. Stationery. Signage. And the website, of course. DFP knew that a brand refresh is no small job – but creating a seamless brand across every touchpoint would give clients of all sizes confidence that DFP mean business.
Update or overhaul?
We conducted an in-depth fact-find session with the key people at DFP – discovering exactly what the company stands for, and where it’s heading. From these discussions, we created a number of options for the brand, ranging from a complete change in direction, to a more sympathetic update.
A new identity.
We worked from first ideas to final design, taking feedback from DFP at every stage. The new logo carries elements of the old: we kept the triangle and the black and red colour palette. We defined everything too, to keep the brand consistent as the company grows. And the new DFP logo? The connected flow of the letters is a reference to DFP’s expertise in plumbing and wiring. Neat.
A seamless experience.
We developed the logo and the website side by side: a perfect opportunity to develop a website that doesn’t just talk about the brand, but embodies it. So we used the triangle device throughout the site, to put the brand essence at the heart of every page. Recognisable. Striking. Seamless.
Collaborate from the start.
There’s more to a brand refresh than design: the words and photography really matter too. We brought a writer and photographer into the project from the start, making sure everything was aligned. The team at Blackad wrote the copy, while Dan Aziz shot the film and photography for the site.
"Thank you for all of the guidance and hard work, I couldn't be happier with the finished product. For anyone looking to update their website and/or brand, Climb constantly exceeded my expectations. I can not recommend them enough." Jon Paul Seed, Managing Director